Tuesday, June 2, 2009
Monday, February 16, 2009
Official Google Blog: Eye-tracking studies: more than meets the eye
Based on eye-tracking studies, Google tend to scan the search results in order. They start from the first result and continue down the list until they find a result they consider helpful and click it — or until they decide to refine their query.
The heatmap above shows the activity of 34 usability study participants scanning a typical Google results page. The darker the pattern, the more time they spent looking at that part of the page. This pattern suggests that the order in which Google returned the results was successful; most users found what they were looking for among the first two results and they never needed to go further down the page.
The heatmap above shows the activity of 34 usability study participants scanning a typical Google results page. The darker the pattern, the more time they spent looking at that part of the page. This pattern suggests that the order in which Google returned the results was successful; most users found what they were looking for among the first two results and they never needed to go further down the page.
Friday, December 19, 2008
Friday, December 5, 2008
Google Search Tips
A clip from DL.TV on search tips for Google. Patrick Norton interviews Matt Cutts of Google.
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